The fashion consumer of 2026 is fundamentally different from the one of just five years ago—not only in terms of taste, discovery habits, purchasing criteria, relationship with price, and the meaning they assign to shopping. Four global trends are reshaping the industry, and brands that fail to recognize them risk losing relevance, even when their products are excellent. 1. The Customer Journey Has Become Invisible to Brands For years, the purchasing funnel was predictable: a

Lookbook, linesheet e catalogo di collezione: cosa sono e come si usano nella moda

In May 2026, McKinsey published an article with a clear-cut title: "The End of ERP as We Know It." The thesis is that artificial intelligence will transform management systems in a radical way — the question is not whether, but how quickly. Several numbers stand out. Companies that have already integrated AI into their management systems report +5% profitability or more. ERP implementation timelines are cut by around 50%, with design phases shrinking from 6–9 months to 2–3, t

Analysis of the Digitalization Process of Italian Companies The article highlights how the digitalization process of Italian companies is growing, yet still far from real operational maturity. In recent years, the adoption of technologies such as cloud, management software and artificial intelligence elements has increased significantly, with the latter doubling in a single year to reach 16.4% of companies. At the same time, data analysis capabilities are also growing, signal

Open Source ERP for Fashion and Lifestyle Companies: A Strategic Choice for Digital Transformation In recent years, the concept of open source ERP has evolved from an alternative solution to a strategic lever for the digital transformation of fashion and lifestyle companies. In a context characterized by: margin compression supply chain complexity multi-channel operations (retail, wholesale, e-commerce) the need for cost control companies are not simply looking for mana

Why Made in Italy must invest in technology today The State of Fashion 2026 report by BoF x McKinsey describes a year that opens in a far-from-easy climate for the industry.The context is defined as “challenging”: according to the report, 46% of executives expect market conditions to worsen, while only 25% foresee improvements. The main risks are now clear and converging: declining consumer confidence, geopolitical instability, rising tariffs, and disruptions in global value

The Synergistic Consistency Between Wholesaler and Brand In a world where every choice begins with a click, consistency becomes the most powerful language a brand can speak. It’s not just a matter of aesthetics, but of identity: what makes a brand recognizable, a message credible, and every relationship authentic. When a brand speaks with one voice — from the digital showroom to e-commerce, from retailer materials to social channels — it creates a harmony that bridges B2B and

Nel 2025, oltre il 70% delle decisioni d’acquisto è stato influenzato dal digitale

Fashion Tech Made in Italy: When Technology Meets the Excellence of Fashion Nel panorama internazionale, il Made in Italy continua a essere sinonimo di qualità, creatività e attenzione al dettaglio.

The Digital Shift in Fashion B2B: From Necessity to Real Opportunity

Managing orders in the B2B fashion industry has never been easy. Seasonal collections, clients from different markets, variable price lists, and changing commercial terms make each season a race against time.

Nel fashion B2B, la digitalizzazione significa molto di più che avere una semplice piattaforma per la gestione degli ordini.

In the B2B fashion industry, many brands, showrooms, and agents still manage most of their commercial activities through Excel files, emails, and manual documents.