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From the showroom to social media: consistent communication everywhere
The Synergistic Consistency Between Wholesaler and Brand In a world where every choice begins with a click, consistency becomes the most powerful language a brand can speak. It’s not just a matter of aesthetics, but of identity: what makes a brand recognizable, a message credible, and every relationship authentic. When a brand speaks with one voice — from the digital showroom to e-commerce, from retailer materials to social channels — it creates a harmony that bridges B2B and

Redazione
Nov 32 min read


B2B and B2C Ask for the Same Things: Consistency, Value, and Service
Nel 2025, oltre il 70% delle decisioni d’acquisto è stato influenzato dal digitale

Redazione
Oct 82 min read


Fashion Tech Made in Italy: the modular BRANDTOSTORE solution for emerging and luxury brands
Fashion Tech Made in Italy: When Technology Meets the Excellence of Fashion
Nel panorama internazionale, il Made in Italy continua a essere sinonimo di qualità , creatività e attenzione al dettaglio.

Redazione
Jul 203 min read


How to Digitize B2B Sales in the Fashion Industry: A Complete Guide to the BRANDTOSTORE Platform
The Digital Shift in Fashion B2B: From Necessity to Real Opportunity

Redazione
Jul 73 min read


Order Management System for Fashion: How to Optimize Order Management with BRANDTOSTORE
Managing orders in the B2B fashion industry has never been easy. Seasonal collections, clients from different markets, variable price lists, and changing commercial terms make each season a race against time.

Redazione
Jun 223 min read


How to Integrate ERP and CRM in Fashion Wholesale: BRANDTOSTORE’s Winning Strategy
Nel fashion B2B, la digitalizzazione significa molto di più che avere una semplice piattaforma per la gestione degli ordini.

Redazione
Jun 93 min read


From Excel Spreadsheets to SaaS: Why You Should Digitize Fashion B2B Sales Management with BRANDTOSTORE
In the B2B fashion industry, many brands, showrooms, and agents still manage most of their commercial activities through Excel files, emails, and manual documents.

Redazione
May 113 min read
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