Why Made in Italy must invest in technology today The State of Fashion 2026  report by BoF x McKinsey describes a year that opens in a far-from-easy climate for the industry.The context is defined as “challenging”: according to the report, 46% of executives expect market conditions to worsen, while only 25% foresee improvements. The main risks are now clear and converging: declining consumer confidence, geopolitical instability, rising tariffs, and disruptions in global value

The Synergistic Consistency Between Wholesaler and Brand In a world where every choice begins with a click, consistency becomes the most powerful language a brand can speak. It’s not just a matter of aesthetics, but of identity: what makes a brand recognizable, a message credible, and every relationship authentic. When a brand speaks with one voice — from the digital showroom to e-commerce, from retailer materials to social channels — it creates a harmony that bridges B2B and

Nel 2025, oltre il 70% delle decisioni d’acquisto è stato influenzato dal digitale

Fashion Tech Made in Italy: When Technology Meets the Excellence of Fashion Nel panorama internazionale, il Made in Italy continua a essere sinonimo di qualità, creatività e attenzione al dettaglio.

The Digital Shift in Fashion B2B: From Necessity to Real Opportunity

Managing orders in the B2B fashion industry has never been easy. Seasonal collections, clients from different markets, variable price lists, and changing commercial terms make each season a race against time.

Nel fashion B2B, la digitalizzazione significa molto di più che avere una semplice piattaforma per la gestione degli ordini.

In the B2B fashion industry, many brands, showrooms, and agents still manage most of their commercial activities through Excel files, emails, and manual documents.