_edited_edited.png){kind=small}
B2B Marketing: More Precision, More Results
In an increasingly fragmented and competitive market, technology has become an essential ally to support wholesale distribution and generate high-quality leads.
With BRANDTOSTORE, B2B marketing transforms into a precise, structured, and measurable journey: not just simple promotion, but a strategy capable of converting interest into concrete relationships and business.
Technology and Data for the New Wholesale Marketing in the Fashion System
Advanced Targeting: Data, Intelligence, and Precision
Identifying the buyers best aligned with your brand requires advanced tools.
BRANDTOSTORE leverages the power of artificial intelligence and predictive analytics to cross-reference real data, behaviors, and market context.
Analyzing digital data alone is not enough; insights are needed that anticipate the needs, trends, and movements of retailers.
Through geomarketing techniques and event intelligence, we can detect visitor devices during trade shows and events, activating personalized campaigns and increasing the relevance of marketing actions.
The proprietary BRANDTOSTORE database, with over 45,000 verified contacts across Europe, North America, and Asia, guarantees targeted, direct, and effective communications: every message reaches the right person at the right time
The New Challenges of B2B Marketing in Fashion
Digital has radically transformed how buyers and retailers discover and select collections.
Today, relationships no longer develop only through physical meetings but also through online presentations, personalized engagement journeys, and multichannel follow-ups.
​
Buyers are more autonomous, curious, and informed: they seek new products, compare with competitors, and assess the added value of each brand through multiple digital touchpoints.
​
Managing this informational complexity is essential to stay competitive and build lasting relationships.
From Visibility to Engagement:
A Structured Journey
BRANDTOSTORE does not simply offer visibility.
It builds an engagement journey that transforms initial interest into relationships, and relationships into concrete business opportunities.
​
Collections are presented across multiple integrated channels, sparking wholesalers’ curiosity and encouraging active exploration.
In this flow, visibility becomes dialogue: buyers are encouraged to interact, request information, and deepen their knowledge of the brand.
​
A constant multichannel follow-up activity keeps interest high and guides each contact through an experience consistent with the brand’s identity and values.
More Value, More Results: B2B Marketing That Evolves with the Market
With BRANDTOSTORE, every marketing action is backed by technology, data, and targeted strategies.
The result is a stronger distribution network, an always-active sales pipeline, and a distinctive positioning in the global fashion market.
Want to enhance your B2B marketing strategy?
Contact us to discover how BRANDTOSTORE can help you reach new retailers and turn leads into real growth opportunities.