_edited_edited.png){kind=small}
Digital Software & Platforms for Fashion Brands
BRANDTOSTORE is the fashion technology partner built for the way the fashion market works today. One integrated suite, ERP, B2B wholesale platform, B2C ecommerce, SEO and marketing automation, designed to help new brands scale and established fashion houses grow. From wholesale trade fair to digital showroom, from bulk order to end consumer: we cover every step of your commercial and digital journey.
KW integrated: fashion technology, fashion market, new brands, wholesale trade fair, digital showroom, bulk order, how brands grow
An integrated digital suite for fashion and lifestyle brands
In today’s fashion market, digital infrastructure is a strategic asset: one that creates value, frees up resources and opens new channels for growth. Whether you’re one of the established Italian luxury fashion houses or an emerging label, the challenge is the same: building an ordered, efficient digital backbone with no duplicate workflows, centralised data and real-time visibility across the supply chain.
BRANDTOSTORE solves this with a unified cloud-based ecosystem where every tool communicates natively, shares the same data and scales alongside your business, adding modules as your commercial needs evolve. Fashion technology that adapts to you, not the other way around.
The real advantage is our open source technology stack: it allows deep customisation to each brand’s requirements at speeds and costs lower than traditional enterprise software.
Fashion ERP Software: Flexible Management System for Every Brand
An ERP management system built natively for the fashion industry. Unlike generic business software, our platform integrates fashion logic from the ground up: collection management, sizes, colours, seasonality, multi-warehouse inventory and native connections to clothing or accessories showrooms, sales agents and all distribution channels.
The system covers the entire supply chain from warehouse to point of sale. Inventory management integrates stock levels, picking, returns and multi-location flows in a single view, the foundation for accurate wholesale cost vs retail margin analysis. Whether you run a wholesale brand, a retail network or a standalone boutique, the suite adapts and scales with you.
B2B & Wholesale Platform for Fashion Brands
Fast, open and purpose-built for wholesale: agents, distributors and independent retailers collaborate in real time on a single B2B online. Collections always visible, interactive digital line sheets, precise order management and performance tracked against real data. Static linesheets give way to a dynamic experience, with live availability for replenishments and personalised price lists.
Our online wholesale B2B connects brands with independent retailers and buyers globally, replacing the traditional wholesale trade fair with a permanent, always-on digital showroom. In today’s B2B markets, where selling windows fragment by the season, an efficient B2B procurement platform and streamlined online ordering platform makes all the difference. Lower management costs, a sales network ready for every bulk order.
B2C Ecommerce for Fashion Brands: Your Online Fashion website
Your ecommerce becomes an active tool to sell, communicate and build loyalty. We develop online fashion ecommerce experiences for brands integrating both direct-to-consumer and wholesale channels in one platform. Reinforcing your physical and digital commercial structure simultaneously, with brand and retail working together rather than in competition.
DAM: Digital Asset Management for Fashion Brands
A Digital Asset Management platform designed for fashion: product images, technical sheets, collection videos, lookbooks and marketing materials, centralised in one platform and accessible to internal teams, agents, digital showroom contacts, retailers and marketplaces. Everything a brand needs to maintain coherent visual identity across every channel, from wholesale trade fair to B2C ecommerce.
SEO & GEO for Fashion Ecommerce: Organic Search That Drives Wholesale and Retail
Organic search is the most effective and sustainable channel for driving qualified traffic to your ecommerce, whether you target independent retailers, B2B buyers or end consumers. BRANDTOSTORE applies AI and machine learning to fashion search trend analysis, developing tailored content and ongoing technical optimisation aligned with how the fashion market searches. The result: consistent organic traffic across wholesale and retail channels, without exclusive reliance on paid advertising.
B2B & B2C Marketing for Fashion Brands: Reach Independent Retailers & End Consumers
Finding new independent retailers and end customers is not a matter of chance. Proprietary databases, geomarketing, marketing automation and integrated Google Ads and Meta Ads campaigns: every action reaches the right audience at the right moment. Our lead sales approach covers the full funnel, from fashion contact and first touch to deal closure, and every qualified lead feeds directly into the CRM. Automated follow-ups that convert interest in your brand and retail proposition into actual revenue.
B2B Wholesale Marketplace: Digital Showroom for Brands & Independent Retailers
Our wholesale marketplace connects fashion brands with independent retailers and buyers on a dedicated B2B platform where the focus is on brand identity, not individual products. Unlike generic wholesaling websites, BRANDTOSTORE’s B2B marketplace gives each brand a curated space, not curate consignments, to tell their story through content, imagery and brand documents. Independent retailing professionals get the full brand picture before placing a bulk order, enabling more coherent buying decisions. Think of it as a permanent online wholesale marketplace that works 365 days a year, going far beyond a seasonal wholesale trade fair.
Why Fashion Brands Choose BRANDTOSTORE
Fashion Specialisation
Deep knowledge of fashion industry processes, from Italian luxury fashion houses to emerging new brands, with rapid customisation capability at costs up to 80% lower than traditional solutions, thanks to open source technology.
Integrated Suite, One Partner
A single point of contact for ERP, B2B wholesale platform, B2C ecommerce, DAM, B2B marketplace, SEO and marketing. All tools speak the same language, share data in real time and support both wholesale and retailing strategies simultaneously.
Data-Driven Decisions
An integrated business intelligence dashboard consolidates KPIs across sales, inventory, CRM and marketing in one view, enabling fast, informed decisions on wholesale cost vs retail pricing, channel performance and brand growth.
Consultative Approach
We don’t sell software licences: we build digital strategies. We support fashion brands from technology selection through to daily operations, with dedicated ongoing support and training tailored to the fashion market.
An all-in-one platform to manage your wholesale business
Digital showroom
Business analysis
Order management
Interactive linesheet
DAM
Online e offline orders
B2B Marketing
Limintless integrations