How to Integrate ERP and CRM in Fashion Wholesale: BRANDTOSTORE’s Winning Strategy

The Evolution of Fashion B2B: The Value of an Integrated Platform

In fashion B2B, digitalization means much more than just having a simple order management platform. The real leap forward happens when the entire commercial cycle — from orders to customer management, from inventory to price lists — is managed centrally, efficiently, and securely. BRANDTOSTORE was created with this vision in mind: not just a B2B fashion platform, but a true digital ecosystem that puts the brand and its data at the center, natively integrating a proprietary ERP based on an open-source platform.

A Proprietary ERP: Centralized Management and Total Control

Using a proprietary ERP built on an open-source platform means giving your fashion company a flexible, scalable, and customizable tool that evolves alongside your needs. All information — from orders to customer records, from price lists to product availability — is updated in real-time and securely accessible by every department.

The Practical Benefits of Native Integration

• Zero duplication: data is entered once and automatically shared across the company.

• Customization: the ERP grows with you, adapting to the specific processes and rules of the fashion sector.

• Analysis and control: advanced dashboards and up-to-date reports support quick and informed decisions.

• Security and traceability: all activities are monitored and archived, with defined access levels for each user.

A Connected Ecosystem: From Digital Showroom to Invoicing

BRANDTOSTORE’s strength lies in its ability to integrate every stage of the commercial cycle:

• The digital showroom for fashion brands connects in real-time with the ERP, synchronizing availability, price lists, and product variants.

• B2B fashion orders placed by agents, buyers, or distributors are automatically recorded and managed by the ERP, reducing errors and confirmation times.

• The CRM for fashion brands is an integral part of the platform, enabling tracking of every commercial relationship and sales opportunity without manual steps or external tools.

• From order intake to shipping and invoicing, everything is connected, updated, and centralized.

Integration with External Systems: Maximum Flexibility for Every Business

Although BRANDTOSTORE offers a complete solution with a proprietary ERP, for companies already using other management or CRM systems, dedicated integrations can be developed. The platform is designed to adapt both to those who want a unified and integrated system and to those who need customized links with existing tools.

• Tailored connectors: integrations are created based on real operational needs and client processes.

• Multichannel management: BRANDTOSTORE supports growth into new markets and digital channels without creating technical or organizational barriers.

Onboarding and Support: Guided Digitalization Without Surprises

A frequently overlooked aspect of digital transformation is change management support. BRANDTOSTORE doesn’t just provide technology but accompanies the client at every stage, from process analysis to operational onboarding, with targeted training and consultancy. The result? Fast adoption, stress-free, with no risk of business disruption.

From Traditional Fashion Wholesale to the Integrated Model: The Future Is Already Here

Unlike platforms requiring costly external integrations, BRANDTOSTORE centralizes commercial management within a single ecosystem developed specifically for fashion B2B, ready to support growth, internationalization, and customization.

Conclusion: Winning Strategy Comes Through Integration

For fashion companies aiming to truly grow in B2B, the difference is not just the product but the ability to manage data, relationships, and orders in an integrated and flexible way. BRANDTOSTORE, thanks to its proprietary ERP based on an open-source platform, is the solution designed for those who want to combine simplicity, power, and security in a single digital environment.

Want to discover all the advantages of BRANDTOSTORE’s native integration? Book a personalized demo: we’ll show you how to take your commercial management to a new level, without compromise.