

The brand was founded in Milan in 2003, and is now sold in hundreds of multibrand stores. Our products express our identity and creativity through photographic images, collages, colors, models, shapes and materials.
From the iconic YESBAG to many other.

Why not?
It's a question and an answer at the same time: why not look how you want to wear the style and accessories that best express your personality?
From this concept comes the identity and mission of the collection, which becomes a vehicle of communication for the woman's own identity and emotions. Feelings that can derive from symbolisms, images and colors or spring from the dynamic and balanced contrast between modern and traditional design.
The variegated lines inspired by our mood away from clichés and prejudices, offering a wide range of themes and textures with which to mix your own message.
The best answer to the constant impositions and unsolicited questions? It is simply: “Ynot?”!
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